kpanago1960 ® 01-Ноя-2018 22:38

Shipping Company Strategies: Global Management Under Turbulent Conditions.


Year: 2005
Language: english
Author: Peter Lorange
Genre: Reference book
Publisher: Elsevier Inc.
Edition: First
ISBN: 978-0080446110
Format: PDF
Quality: eBook
Pages count: 211
Description: This book is about developing implementable strategies for shipping firms. It uses examples to examine the global nature of competition in shipping, the volatility of shipping markets & the way a ship-owner/ ship-manager can play in these markets.
The book then looks at commodity based shipping company strategies for the bulk carrier, tanker, container-ship and other segments. Here, the focus is on both going long-short, in-out, and maintaining a low cost base.
Next is a discussion of operations vs asset play. The book analyzes Marsoft's forecasting methodology, with case studies on the Torvald Klaveness Group, Norden, Frontline and Teekay.
The book then takes a close look at the challenge of driving one's strategy towards niches, i.e. on-commodity segments, with a spotlight on how to find a viable business opportunity & develop a defendable strength there. Examples come from I.M. Skaugen, Farstad Shipping, the Torvald Klaveness Group & Leif Hoegh and Co.
Since overall corporate-wide portfolio strategies can be important in shipping, particularly if the various elements in the portfolio are relatively unrelated, the next part of the book turns to analytical approaches, citing several examples.
Then follows a discussion of key organizational issues, particularly how to create and sustain more effective, predominantly network-based organizations. The penultimate subject is the important role the board of directors can play here.
Finally, the role of family firms, and the future of shipping firms, is discussed, again with several rich examples.

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Оценка: 4.9 / 5 (Голосов: 16)
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