gillnumil ® 13-Sep-2020 04:03

Selling The Sea - An Inside Look At The Cruise Industry


Year: 2008
Language: english
Author: Bob Dickman & Andy Vladimir
Publisher: John Wiley & Sons Inc.
Edition: 2nd
ISBN: 978-0-471-74918-9
Format: PDF
Quality: eBook
Pages count: 354
Description: In this book, we explore the behind-the-scenes world of the cruise industry.Who are the people who make this magic? How do they decide to build a cruise ship, which can easily cost as much as $800 million? Who designs these floating palaces? Why do people get addicted to cruising? Some have taken more than one hundred cruises with the same cruise line! How do the cruise lines make money while delivering such a highquality product for a price that people consider a good value? Can this business continue to grow at a rapid pace, as it has done in the past, or will America be all cruised out in a few years?
We haven’t got all the answers, but we’ll bring you the best thinking from the people who run the ships, the people who work on them, and the travel agents who sell them. Because we are insiders, we can tell you things no other book will, or wants to.

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