Competitive Differentiation within the Shipbuilding Industry: The Importance of Competence in the Field of Services
Year: 2014 Language: english Author: Christopher Sauerhoff Genre: Handbook Publisher: Springer ISBN: 978-3-658-05804-3 Format: PDF Quality: eBook Pages count: 249 Description: European shipyards face a rising competition in the global market. Christopher Sauerhoff investigates such aspects as a shipyard’s market expertise, its practical experiences and its cooperative activities. He analyses whether there is a relationship between each of these aspects and those resources and capabilities constituting the basis for a shipyard’s competence in the field of services. The author conducts focused interviews with 26 experts from the shipbuilding industry. Based on the findings of the interviews, he subsequently carries out an international survey addressed to shipyards’ management representatives. The results indicate that there is the chance for European shipyards to improve their position in the global shipbuilding industry by offering not only customized high-tech ships of best quality, but also technical service packages and therewith adding further value for their customers.
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Competitive Differentiation within the Shipbuilding Industry: The Importance of Competence in the Field of Services
Language: english
Author: Christopher Sauerhoff
Genre: Handbook
Publisher: Springer
ISBN: 978-3-658-05804-3
Format: PDF
Quality: eBook
Pages count: 249
Description: European shipyards face a rising competition in the global market. Christopher Sauerhoff investigates such aspects as a shipyard’s market expertise, its practical experiences and its cooperative activities. He analyses whether there is a relationship between each of these aspects and those resources and capabilities constituting the basis for a shipyard’s competence in the field of services. The author conducts focused interviews with 26 experts from the shipbuilding industry. Based on the findings of the interviews, he subsequently carries out an international survey addressed to shipyards’ management representatives. The results indicate that there is the chance for European shipyards to improve their position in the global shipbuilding industry by offering not only customized high-tech ships of best quality, but also technical service packages and therewith adding further value for their customers.
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