Year: 2019 Language: english Author: Philip Gibson and Richard Parkman Genre: Handbook Publisher: Routledge Edition: 3rd Edition Format: PDF Quality: eBook Pages count: 400 Description: Cruise Operations Management: Hospitality Perspectives is the third edition of the Cruise Operations Management series that first appeared in 2006. Originally designed as a book to accompany the introduction of the BSc (Hons) Cruise Management at the University of Plymouth, the book has gone on to help aspiring cruise officers and students of the cruise industry to make sense of this complex and very different employment area. This new textbook stays true to its original focus as a vocational textbook predominantly for those seeking employment in the cruise industry. All chapters have been updated and developed with an international reader in mind, and a number of new case studies have been included that give the reader an opportunity to reflect on real-world challenges in the context of the industry. There is a new chapter on ‘Leadership in the Cruise Industry’ written by my co-author Richard Parkman, which is based on information he has collected while completing his PhD. Contemporary topics that are addressed in various parts of the book are: • The scale of new-build ships and their impact on destinations • Leadership challenges post Costa Concordia • Professionalism and talent management • Innovation • Service quality and consistency • Competition – the major corporations and new entrants • Flags of convenience • Environmental issues • Social media and digital technologies • Ethics and public perception of the industry The book is also suitable to support teachers or lecturers who wish to address this subject area. Where appropriate, chapters include case study tasks and chapter exercises or chapter questions that can be used to check learning, develop understanding or to highlight key issues. They are constructed to be at various levels so as to suit particular learning needs.
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Cruise Operations Management-Hospitality Perspectives
Language: english
Author: Philip Gibson and Richard Parkman
Genre: Handbook
Publisher: Routledge
Edition: 3rd Edition
Format: PDF
Quality: eBook
Pages count: 400
Description: Cruise Operations Management: Hospitality Perspectives is the third edition of
the Cruise Operations Management series that first appeared in 2006. Originally
designed as a book to accompany the introduction of the BSc (Hons)
Cruise Management at the University of Plymouth, the book has gone on to
help aspiring cruise officers and students of the cruise industry to make sense
of this complex and very different employment area.
This new textbook stays true to its original focus as a vocational textbook
predominantly for those seeking employment in the cruise industry. All
chapters have been updated and developed with an international reader in
mind, and a number of new case studies have been included that give the
reader an opportunity to reflect on real-world challenges in the context of the
industry. There is a new chapter on ‘Leadership in the Cruise Industry’ written
by my co-author Richard Parkman, which is based on information he has
collected while completing his PhD.
Contemporary topics that are addressed in various parts of the book are:
• The scale of new-build ships and their impact on destinations
• Leadership challenges post Costa Concordia
• Professionalism and talent management
• Innovation
• Service quality and consistency
• Competition – the major corporations and new entrants
• Flags of convenience
• Environmental issues
• Social media and digital technologies
• Ethics and public perception of the industry
The book is also suitable to support teachers or lecturers who wish to
address this subject area. Where appropriate, chapters include case study
tasks and chapter exercises or chapter questions that can be used to check
learning, develop understanding or to highlight key issues. They are constructed
to be at various levels so as to suit particular learning needs.
Contents
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